Cover photos that survive mobile crop
Facebook cover photos are 851×315 px on desktop. But on mobile the top and bottom get trimmed. Keep text and logos in the center 560×315 safe zone so nothing gets cut off on a phone.
Use a crisp image at 851 px wide. Facebook compresses uploads regardless, but starting clean gives their encoder less to degrade. A JPEG at 851 px wide with moderate quality looks better than a 4000 px photo they crush.
Set dimensions, export, and move to the next step.